Sher-e-Bangla Agricultural University

Course Curriculam


Course Curriculum for BBA

Level 1, Semester I

Theory

Course Title

Credit Hour

AGBM 101

Introduction to Agribusiness

3

 

Level 1, Semester II

Theory

Course Title

Credit Hour

AGBM 103

Business Communication

2

 

Level 2, Semester I

Theory

Course Title

Credit Hour

AGBM 205

Principles of Marketing

3

 

Level 2, Semester II

Theory

Course Title

Credit Hour

AGBM 207

Agricultural Marketing

3

 

Level 3, Semester I

Theory

Course Title

Credit Hour

AGBM 309

Business Ethics and Corporate Social Responsibilities

3

AGBM 311

Supply Chain Management

3

AGBM 313

E-Commerce

3

 

Level 3, Semester II

Theory

Course Title

Credit Hour

AGBM 315

Business and Industrial Law

3

AGBM 317

Small and Medium Enterprise Development

3

 

Level 4, Semester I

Theory

Course Title

Credit Hour

AGBM 419

Consumer Behavior

3

AGBM 421

International Business

3

AGBM 423

Brand Management

3

 

Level 4, Semester II

Theory

Course Title

Credit Hour

AGBM 425

Integrated Marketing Communication

3

AGBM 427

Marketing Research

3

AGBM 429

Agribusiness Strategy

3