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Fazlul Hoque (Deputation)

Assistant Professor

Contact Info:

Department of Agribusiness and Marketing
Faculty of Agribusiness Management

Phone: +8801520084562
E-mail: fazlulhoque1991@gmail.com, fazlulhoque2014sau@gmail.com
Blood Group: O+ve

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ORCID iD

Fazlul Hoque is currently serving as an Assistant Professor in the Department of Agribusiness and Marketing at Sher-e-Bangla Agricultural University, Bangladesh. Before this role, he served as a Lecturer in the same department, contributing to both teaching and research activities. Fazlul Hoque earned his Doctor of Philosophy (Ph.D.) in Marketing from the School of Business and Law at Edith Cowan University, Australia, funded by a Higher Degree by Research (HDR) Scholarship. He also holds a Master of Economics from Thammasat University, Thailand, under the prestigious Asian Development Bank Japan Scholarship Program. In addition, he participated in an international exchange program in Business Administration at the University of Göttingen, Germany, supported by the Erasmus+ Program. Dr. Hoque completed his Master of Business Administration (MBA) in Marketing from the University of Dhaka and Bachelor of Business Administration (BBA) in Agribusiness from Sher-e-Bangla Agricultural University

Research Interest:

Marketing

Consumer Behaviour

Digital Marketing

Agribusiness

Productivity & Efficiency Analysis.

Degree Name Subject/Specialization Institute Passing Year Country
Ph.D Marketing School of business & law, Edith Cowan University 2026 Australia
M.S Economics Thammasat University 2020 Thailand
M.S (Exchange) Business Administration Gottingen University 2020 Germany
MBA Marketing Dhaka University 2016 Bangladesh
BBA Agribusiness Sher-e-Bangla Agricultural University 2014 Bangladesh
PGD Human Resource Management Bangladesh Institute of Human Resource Management 2014 Bangladesh
Title Organization Location From To
Casual Faculty Hopkins International College Perth, Australia 2025/01/04 Till now
Casual Trainer Lead College Perth, Australia 2024/07/20 2024/08/30
Casual Lecturer International Institute of Business & Technology (IIBT) Perth, Australia 2023/04/01 24/06/30
Casual Lecturer School of Business & Law, Edith Cowan University Perth, Australia 2023/02/20 Till Now
Assistant Professor Sher-e-Bangla Agricultural University Dhaka-1207, Bangladesh. 2017/06/05 Till now
Lecturer Sher-e-Bangla Agricultural University Dhaka-1207, Bangladesh. 2014/10/14 2017/05/04
Sl Journal Article Year Type Link
1 Hoque, F., P.-S. Seet, S. Meek, and S. Sadeque. 2025. “ Determinants of Consumers' Mobile Network Continuance Intention: The Mediating Effects of Cognitive and Affective Inertia.” Business Strategy & Development 8, no. 4: e70249. (Scopus Indexed, Q1) 2025 Journal Article Link
2 Hoque, F., & Akter, A. (2024). Eating Choices and Planet's Sustainability; How Far Consumers Are Willing to Pay for Sustainable Food Consumption in Middle-Income Countries? (Scopus Indexed) 2024 Journal Article Link
3 Hoque, F., Akter, A., Joya, T.A., and Rungsuriyawiboon, S.(2020).Profit Efficiency and Technology Adoption of Boro Rice Production in Bangladesh: A case study on Dhaka and Manikganj region accepted by Iranian Economic Review (Scopus Indexed) 2022 Journal Article Link
4 Akter, A., Geng, X., Mwalupaso, G. E., Lu, H., Hoque, F., Ndungu, M. K., & Abbas, Q. (2022). Income and yield effects of climate-smart agriculture (CSA) adoption in flood prone areas of Bangladesh: Farm level evidence. Climate Risk Management, 37 2022 Journal Article Link
5 Hoque,F., Joya, T.A., Saha,S., Dewan, B and Anny, S. A.(2021). How much the fast-food restaurants are efficient to achieve customer satisfaction. Academy of Marketing Studies Journal, 25(1): 1-13. [B ranked under ABDC indexed] 2021 Journal Article Link
6 Hoque,F., Afrin, S., Akter, A., Khatun, M., Beg, T.H., Afrin, T and Yoezer, K.(2021). Measuring the technical efficiency of the cauliflower production in Bangladesh: A case study on Dhaka district. Journal of Applied Horticulture; 23(1).59-64, 2021. [Scopus & ESCI indexed]. 2021 Journal Article Link
7 Akter, A., Hoque, F., Rahman, S., Kiprop, E., Sah-Jahan, M and Geng, X. (2021). Determinants of adoption of homestead gardening by women and effect on their income, and decision-making power. Journal of Applied Horticulture; 23(1).59-64, 2021. [Scopus & ESCI indexed] 2021 Journal Article Link
8 Sarker, T., Sarkar, A., Rabbany, M.G., Barmon, M., Hoque, F and Assaduzzaman.M.(2021). Evaluation of preventive, supportive and awareness building measures among international students in China in response to COVID-19: a structural equation modeling approach. glob health res policy 6, 10 (2021) 2021 Journal Article Link
9 Rabbany, M.G., Mehmood, Y., Hoque, F. et al. (2021). Do credit constraints affect the technical efficiency of Boro rice growers? Evidence from the District Pabna in Bangladesh. Environmental Science and Pollution Research. 2021 Journal Article Link
10 Hoque, F., Joya, T.A., Akter, A., Afrin, T., Beg, T. H and Mukul, A. Z.A. (2020). Customer perception on purchasing through Facebook in Bangladesh: an empirical study on Dhaka city. Academy of Marketing Studies Journal 24(2):1-14. [ B ranked under ABDC journal list, Australia and Scopus indexed] 2020 Journal Article Link
11 Khatun, M.M., Rahmatullah, N. M., Afrin, S., Hoque, F., Afrin, T and Zohura, F. (2020). Analysis of Consumer Perceptions on Food Purchasing During COVID-19 Pandemic in Bangladesh, International Journal of Agricultural Economics. Vol. 5, No. 6, 2020, pp. 243-250 2020 Journal Article Link
12 Hoque,F., Akter, A and Rungsuriyawiboon, S.(2019); Measuring technical efficiency of bottle gourd and brinjal farming in Dhaka district of Bangladesh: Stochastic frontier approach. Journal of Applied Horticulture; 21(3): 282-288, 2019, DOI: 10.37855/jah.2019.v21i03.31 [Scopus, ESCI indexed] 2019 Journal Article Link
13 Hoque, F., Afrin,S., Dewan,B.,Akter, A. and Nazim,T,B.,(2018); An Analysis of Farmer’s Share in Consumer’s Price and BCR(Benefit Cost Ratio) for Some Selected vegetables in Dhaka District of Bangladesh 2018 Journal Article Link

Reserach/Project

Title Source of Fund Year URL Status
Ph.D Thesis: Exploring the determinants of mobile network continuance intention among subscribers in Bangladesh: An Emerging Economy Perspective ECU HDRS 2022 On-going
Consumer's Willingness to Pay for an Orange: A case study on Dhaka City, Bangladesh. SAURES 2022 Completed
Profit Efficiency and Technology Adoption in Boro Rice Cultivation, Bangladesh. ADB 2019 Completed
Student Degree Year Title Role
Sl Professional Type From To
1 Thammasat University Alumni Association Professional 2020 Till Now
2 ADB- JSP Alumni Association Professional 2020 Till Now
3 Bangladesh Agribusiness Society Professional 2018 Till Now
4 Dhaka University Marketing Society Professional 2017 Till Now
5 Krishibid Institution of Bangladesh Professional 2014 Till now
6 Alumni Association of Sher-e-Bangla Agricultural University, Bangladesh. Professional 2014 Till Now
Sl Achievements Type Year
1 Higher Degree by Research (HDR) Scholarship to study the Ph.D program at ECU, Australia. Scholarship 2022
2 Erasmus Scholarship to study the MS(exchange) at the University of Gottingen, Germany. Scholarship 2019
3 Asian Development Bank and Japan Scholarship Program( ADB-JSP) to study at the Thammasat University, Thailand Scholarship 2018
4 Commonwealth Scholarship in UK( Finally Selected but did not attend) Scholarship 2018
5 Prime Minister Gold Medal for the Academic Result, 2014. Award 2017
6 Sher-e-Bangla Agricultural University Gold Medal received from the honourable President of Bangladesh. Award 2015
Others
1 Conducting a training session to encourage the farmer’s community to adopt the modern farming practices in Narayanganj, Bangladesh in 2017
2 Conducting a training session on career planning for the undergraduate students at Sher-e-Bangla Agricultural University, Bangladesh in 2021.
3 Presenting a paper at International Conference of Agricultural Economics, Singapore in 2020.
4 Presenting the PhD proposal in the ANZMAC doctoral colloquium at Curtin University, Perth in 2022.
5 Presenting a paper in the ECU research symposium, 2023.
6 Presenting the research paper in the paper development workshop 28th March 2024 at ECU, Joondalup, WA-6027.
7 Presenting the qualitative research findings in the ECU research symposium, 2024.
8 Presenting a paper in the ANZMAC doctoral colloquium at University of Tasmania, Hobart, 2024.
9 Presenting a paper in the ECU research symposium, 2025
10 Presenting a paper in the ANZMAC Conference at Macquarie University, Sydney, 2025